Issue 67 - Time is Currency
And I used to have so much of it.
👋 Good morning and happy Friday. I’m Scott and feel free to reach me here.
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Best of luck to everyone racing Boston this coming week. What a special weekend, a special race, and suck it up. Regardless of your result, the times to get in are mind bending and even then, you still need to be selected. Enjoy!
Where did Time Go?
Back in my 20s and early 30s, time felt infinite.
There was always more of it. More hours to work, more weekends to relax, more chances to train again later. I could stay up late and burn some midnight oil. I could sleep in, and still get that workout in when I felt like it.
I was free.
I wasn’t religiously scheduling my day in 30-minute blocks just to make sure everyone got a piece of me.
Time, you see, wasn’t even on my mind.
I simply didn’t have to even think about time. It was just… there.
Now? Not so much.
4,700 WEEKS OF TIME
According to the latest life expectancy numbers in United States, that’s the number of weeks we get in a life. Because men here are living till 81 which seems low. Tack on an extra 9 years for me and I’ll take a solid 90 or 5,100+ weeks.
But time at 43 is fleeting.
Now I wake up most mornings already behind. Not for lack of trying—but because the math never adds up. There’s simply too much I want to do and not enough time to do it. I’m running a business and a consultancy. I’m building Front Pack. I’m doing freelance work that genuinely excites me. I’m trying to be a present dad who takes their kids to school, swimming, and some ball sport that changes each season. I’m a connected husband, and a friend who remembers birthdays and returns texts within a few hours.
And still—there aren’t enough hours in the day. Not even close.
I sat down to write this newsletter and realized, even this is hours out of a week that’s already packed. It used to be real simple. I’d finish this by Wednesday, edits on Thursday and publish as always on Friday. Hours I could be spending on a long ride or troubleshooting something for the Front Pack app. Or helping my kids with their math. Or having an actual conversation with my wife that doesn’t involve school drop-offs or what our schedule is for tomorrow.
But I’m writing this anyway because I know you feel it too.
Time is the New Currency, and It’s Expensive as Hell
I don’t say any of this to complain.
I chose this life.
I love this life.
But I’d be lying if I didn’t admit that time—man, it’s the one thing I haven’t figured out how to train for.
Because time isn’t like a race. You don’t get to taper into it. There’s no aid station. No second lap. No medal at the end of the week for how many calendar invites you survived or how many miles you crammed in before the sun came up.
Time just… moves. Forward. Relentlessly. You’re on board no matter what.
So now, in this new chapter of my life, I’m trying to be more deliberate. More aware. I’m asking harder questions like, What’s actually worth my time? What’s taking time but giving nothing back? Where am I just saying "yes" out of habit and who am I becoming with the time I have left?
Time for me should not be just about doing more—it’s about doing the right things.
The things that move me.
That fuel me.
That bring me closer to the life I want.
The people I love.
The version of myself I’m still working on becoming since I left corporate america one full calendar year ago.
If you’re reading this, help me!
Are you spending your time in a way that lines up with who you want to be?
It’s not a guilt trip, it is just a reminder.
Time is happening, regardless, and we as humans and individuals have no idea how much time we have left.
So take the ride.
Make the call.
Plan the trip.
Show up.
Keep moving. ✌️
SB
The Biz
Strava to Acquire Runna: Good for Runna. they’re not a household name and while yea, its popular, they currently sit in the 30’s on the App store. So when Strava comes knocking, you listen. Claiming 90,000 users, the core business is that they sell running plans that help you accomplish your running goal. At $119/year, thats good business. But my biggest worry, and though Strava says it wont happen, is that Runna at some point is going to combine with Strava and more importantly; Strava which was once a pretty open garden is going to become more and more closed off. If you remember - just recently Strava closed off it’s API to share data to other apps which makes my ears pop up a bit. Will the one free app continue to gate itself off? More here…
Hyperboot Launches: After wearing these throughout Las Vegas at the CES Show in January, the Nike x Hyperice, Hyperboot is finally here. At $899, the Hyperboot combines Hyperice’s dynamic air-compression massage technology and heating tech inside of a high-top Nike shoe. The shoes are designed to drive heat deep into the muscles and tissues of the feet and ankles to help athletes warm up faster and recover quicker. My thoughts - getting a heated foot massage while walking around rocks! Definitely on the warm side, and for sure LOUD. If you’re experienced with Normatec boots at all, very similar to that. More of a muffled sound, but not intended for a funeral or in the library. Read more…
Wellness is a $1.1 Trillion Game: Whether it is because of the White Lotus, or the pandemic, one thing is for sure, the wellness and self-care industry is a gold mine right now. Today’s consumers are well-being obsessed and have a buying power exceeding $1.1 trillion in the U.S., according to a new report from Circana, a market research and technology firm.Wellness is no longer siloed—it’s increasingly overlapping with adjacent, complementary categories as consumers factor well-being into more of their purchasing decisions. While exercise and nutrition lead the charge, sleep quality, work/life balance and a healthy home environment are growing in importance to consumers, as the concept of wellness trickles into other facets of life. Read more…
Meet the Therabody Performance Team: The collective of six high-performance athletes will receive exclusive access to Therabody’s products, scientific research and personalized recovery plans. To no surprise, not much in the way of financials is mentioned but the team is a star studded cast of athletes, including cyclist and entrepreneur Phil Gaimon, a two-time World Hillclimb Champion; LA-based cyclist Andrew Jackson; Olympian, author and filmmaker Alexi Pappas; and of course triathlete Chelsea Sodaro, who won the 2022 Ironman World Championship. Read more…