The Dispatch: March 23-28
From Felt, and Skratch Labs, to New Sleep Scores, we recap all the health, wellness, and performance news you may have missed this week.
Felt is officially back in the performance road conversation with the launch of the Nexar, a new aero platform built to compete at the top end of the market.
Why it matters: This isn’t just a product launch, it’s Felt signaling it wants back in the race.
Factor and Bugatti teamed up to release one of the most overbuilt bikes we’ve seen in years.
Limited to 250 units and priced around $23,500, the Bugatti Factor ONE builds on Factor’s aero platform with custom components, a redesigned fork, and a fully bespoke build.
Why it matters: This partnership is less about performance gains and more about where high-end cycling might end up as a luxury category.
Sleep Cycle dropped a new approach to sleep scoring, shifting the focus away from just duration and toward routine, consistency, and quality.
Why it matters: The industry is moving from “how long did you sleep?” to “how well and how consistently are you sleeping?”
Consumers are pulling back in 2026, but not on wellness.
Why it matters: Wellness isn’t just growing, it’s proving resilient, even as overall consumer spending tightens.
Ultrahuman is back in the U.S. market, continuing its push into the wearable and metabolic health space.
Why it matters: The wearable race continues to move deeper into real health data that matters to the customer. But with so many players, which brands will pull through?
The collaboration aims to bring more data-driven, at-home testing into the mainstream, bridging the gap between consumer wellness and clinical-grade insights.
Why it matters: The line between consumer health and medical-grade data keeps getting thinner and easier to monitor on your own.
The update builds on its core hydration and nutrition products with refinements aimed at endurance athletes who want simplicity, digestibility, and real ingredients.
Why it matters: The fueling category continues to evolve and Skratch Labs is staying ahead of the game.
Wattbike introduced the new AtomX, upgrading its commercial smart bike platform with a stronger focus on health tracking and user experience.
Why it matters: Indoor training is becoming more data-rich, measurable, and accessible beyond elite environments.